I began the construction of my Billboard by opening the image I had taken at Roche Rock, in Photoshop. Throughout the creation of the advertisement I changed nothing about the background image.
To create continuity between my magazine and the Billboard advertisement I added the magazine masthead to the top right of the image. I kept the masthead font in black to keep a vivid contrast between the text and the sky backdrop.
Like with my magazine cover, I added the tag-line that accompanies the masthead, again this is in place to create continuity between the printed product and it's advertisement.
To maintain a simplistic style I have added very little information to the billboard, here I have added the web address for the KerNow website where the subscribe feature is available. As this form of advertisement is typically positioned at the road-side it is important to give information that can be remembered from a short glance from a driver or passenger of a fast-moving vehicle.
A series of construction posts indicating the creative process presented in a proficient way, some with a proficient level of ICT in the screen shots/work flow but lacking the detail and depth required for a high level 3.
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