Billboard analysis

This is the only Regional magazine billboard that I was able to find via the internet. This billboard is advertising 'The Resident', a regional magazine for the London area. The magazine's masthead is displayed in a very large white, distinguished font that stands out well over the bright orange backdrop. the tag-line for the magazine is displayed below in both black and white to create some variation between the two separate tags 'your magazine' and 'your London'. The billboard however does not display the web address in a very noticeable fashion, the text is very small and therefore difficult to read, although it does contrast directly with the white section of the billboard. It is made very clear that the magazine can be accessed through multiple devices and not only through the now dated printed format. The magazine cover is shown on the screens of two separate Apple products alongside the printed version, this is supported also by the Apple compatibility logo positioned next to these devices. It appears very important that modern technology is shown to be compatible with the product as more and more people are subscribing to magazines through their mobile devices as this appears to be the most convenient way to access media texts. This is a convention that would be worth considering in the design of my own billboard, this may help my magazine to appeal to younger generations as well as older individuals who see this form of distribution as an advantage.