Target audience (Music)

Before I start planning my music magazine I must first discover who the primary target audience is, as Hall and Holmes said;“Any media text is created for a particular audience and will usually appeal most to this particular target audience” (Hall and Holmes, 1998).In order to attract my target audience I must know who they are and profile them successfully in order to draw them to my product.

There are several ways of categorizing an audience, I will take into consideration representation theory, social class and the Uses and Gratification theory.

Magazine institutions pitch to two prime types of audiences; a mass market or a niche audience. Mass audiences are large mainstream audiences who consume mainstream or popular culture (Marxists would claim that this audience is comprised mostly of the 'working class'), such